By Baris Ergin
August 1, 2026 · updated September 15, 2026
LovelyStay does not publish a management rate. That is a fact about its website, not a judgement about its price – and it is worth noting that several Portuguese operators do publish one, which gives you something to compare a quote against.
Everything below was read from in August 2026 and from our directory of Portuguese Alojamento Local managers. We compete with this company, so we have kept to what it says about itself.
LovelyStay at a glance
| Item | Detail (as of August 2026) |
|---|---|
| Published rate | Not published |
| Coverage | Lisbon, Cascais, Sintra, Porto, the Algarve and Madeira. |
| Scale, in its own words | States over 1,500 carefully selected rental properties. |
| Service | Alojamento Local management for third-party owners |
No rate on the site. There is an owner section, so terms are quoted after contact.

How much does LovelyStay charge?
LovelyStay quotes on enquiry. Ask for the rate in writing, and ask the same three questions you would ask anyone who publishes one.
- What is the base? Gross booking value, net of the platform’s commission, and net of cleaning are three different amounts. The same headline percentage can differ by a fifth of your income depending on which one applies.
- What is billed on top? Cleaning, linen, consumables, maintenance call-outs, photography, and the administration of the tourist tax.
- Does the rate change by season? Several Portuguese operators price differently for the summer peak.
What it means that no rate is published
This company quotes on enquiry. That is a fact about its website rather than a judgement about its price, and it is worth knowing that it puts the company in the majority: most Portuguese operators we verified do not publish a number, though enough do to give you a range to hold any quote against.
The practical consequence is that the comparison work stays with you. Ask for the rate in writing, ask what it is charged on, and ask what is billed on top – and ask the same three questions of everyone, so the answers are comparable.
A quote that arrives only after a viewing is not a red flag; properties do differ. A quote that never arrives in writing at all is.
Alojamento Local: the questions that outlast the fee
AL is the registration a Portuguese property needs before it can take short-term guests. It is national law applied locally, so what it means for you depends on where the property is – and this company works several Portuguese regions.
An operator working several Portuguese regions is meeting AL in several different forms, and the answer that applies in Faro does not transfer to a Lisbon parish or to Funchal. Lisbon and Porto restricted new registrations in central parishes at various points and permit them again as of January 2026; some Algarve municipalities cap by zone; Madeira and the Azores run their own, generally more permissive rules.
Ask specifically about your address, in your municipality. A national operator’s general position is not an answer about your property.
Registration attaches to the property and to a named holder everywhere in Portugal, and tourist tax is set per municipality at roughly one to four euros per guest per night. A multi-region manager is administering several different rates, which is a reason to check the statement rather than a reason to worry.
Whatever the region, three contract questions outlast the percentage:
- Whose name is on the registration? If it is the manager’s rather than yours, leaving is not simply a matter of notice.
- Who deals with the council? Lisbon and Porto have both restricted new registrations in central parishes at various points.
- Who collects and remits the tourist tax? It is charged per guest per night, it belongs to the council, and it is not your income.
- What happens if the rules change mid-contract? Ask before you need the answer.
LovelyStay vs One Fine BnB
| Line | LovelyStay | One Fine BnB |
|---|---|---|
| Published rate | Not published | Full Service 20% / Partner 10% |
| What the lower tier means | Unknown until quoted | Partner 10% is remote management; you keep your own local cleaner and on-site team |
| Onboarding | Ask | A one-time $500 onboarding retainer that funds setup – photography, listing creation, property prep |
| What the percentage is charged on | Ask | Rental revenue only – never the guest-paid cleaning fee, tourist tax, or damage deposits |
| Who pays for cleaning | Ask | Guests, through the booking – turnover housekeeping costs the owner nothing |
| Contract | Ask | No long-term contract |
We are a management company and we compete with LovelyStay, so treat that table as our side of the argument and check theirs. What we will not do is publish a score out of five for a competitor we have never been a customer of – see our management FAQ for how we think about fees generally.
The market this company is actually working in
Portugal is not one short-term rental market, and a manager who treats it as one will price your property wrong. Lisbon and Porto run close to year-round on city breaks; the Algarve lives on July and August; Madeira has almost no dead season; the Azores have a short, weather-exposed one.
An operator working several of those is solving a different problem from a single-region specialist. Coverage on a map is a distribution claim; presence is somebody twenty minutes from the property when a boiler fails in August.
Ask where the person attending your property actually sits, who employs them, and how the pricing decisions for your region are made. A national brand with a genuine local team is the best of both; one without is a call centre with a wide footprint.
Four things to settle in writing before you sign
Most disputes are not about the percentage. These four are the ones specific to letting in Portugal:
- Whose name is on the AL registration. If it is the manager’s rather than yours, leaving is a negotiation, not a notice period.
- The base the fee is charged on. Gross, net of platform commission, or net of cleaning – all three are in use here, and the same percentage on a different base is a different bill.
- Who collects and remits the tourist tax, and how it appears on your statement. It is not your income.
- Whose account holds the listing, and therefore who keeps the reviews when you leave.
The rest – owner stays, maintenance authority, payout timing, notice period, minimum term – is the same in every market and is covered in our management FAQ.
A worked example, in euros
Meet Ana. She owns a two-bedroom flat that took ~€38,000 in gross bookings across 168 nights last year, turning over about 40 times. Here is that year at the rate this company publishes.
- Gross bookings: ~€38,000
- Platform commission at ~15%: ~€5,700, leaving ~€32,300
- At 12%, the lowest full-service rate published in this directory: ~€4,560
- At 20%: ~€7,600
- At 45%, the highest: ~€17,100
- Cleaning at ~€45 a turnover: ~€1,800, whoever manages it
In plain English: the published Portuguese spread is ~€12,540 a year on a property like Ana’s – more than the gap between a good season and a poor one. Since this company quotes on enquiry, that spread is the range to hold its answer against.
Figures here are illustrative and worked from published rates, not measured on any real property.
Where LovelyStay sits against the published Portuguese range
LovelyStay publishes no rate, so there is nothing to place in this table directly. These are the 17 Portuguese operators that do publish a comparable full-service figure, read off their own sites in August 2026 – the range to hold any quote against:
| Company | Full-service rate | On Ana’s €38,000 |
|---|---|---|
| MasterHost | 12% | ~€4,560 |
| Houst | 14% | ~€5,320 |
| Alojoeste | 15% | ~€5,700 |
| Hostz | 15% | ~€5,700 |
| Vacationy | 15% | ~€5,700 |
| Vista Algarve | 15% | ~€5,700 |
| Host Wise | 19% | ~€7,220 |
| Off Limits Madeira | 19% | ~€7,220 |
| Airnest REIM | 20% | ~€7,600 |
| Bed and Sun | 20% | ~€7,600 |
| Home With A View | 20% | ~€7,600 |
| Coimbra Hosts | 25% | ~€9,500 |
| Enjoy Your Stay | 25% | ~€9,500 |
| GestHomes | 25% | ~€9,500 |
| SuperAnfitriões | 25% | ~€9,500 |
| The Albufeira Concierge | 25% | ~€9,500 |
| Green Vacations | 45% | ~€17,100 |
| One Fine BnB | 20% full service / 10% partner | ~€7,600 / ~€3,800 |
A wide range is not evidence that the cheap end is a bargain. It usually means the plans are not the same job – and in Portugal the cheapest published tiers are typically online-only, with the cleaning and the keys left with you.
What LovelyStay discloses, and what it leaves for the call
How much a company says in public is not how good it is, but it decides how much homework you can do before you telephone. This is what sits on its own site:
| What we looked for | On its own site |
|---|---|
| A management rate | No – quoted on enquiry |
| Scale, in its own words | Yes – States over 1,500 carefully selected rental properties. |
| Performance figures | Not stated |
| How the model works | Only in outline |
| What sits outside the fee | Not itemised publicly |
1 of the five answered in public. The rest is a phone call, which is normal – and is why it is worth writing your questions down before you make it. Performance figures, where published, are always the company’s own numbers about its own portfolio and are reproduced here as such.

What no management fee covers here
Condominium charges on an apartment, which do not pause out of season. IMI and income tax – AL income is business income and is declared as such. Insurance written for short-term letting rather than for a home you live in.
Furnishing and replacement, because guest turnover wears a property faster than a tenant does. And the tourist tax, collected from the guest and remitted to the council – money that passes through you rather than to you.
Budget for those separately or the percentage will look cheaper than the year turns out to be.
Where LovelyStay operates
Our own guides to these markets list the operators working in each, including the local ones that never appear in a national comparison:
- Management companies in Alcoutim
- Management companies in Almada
- Management companies in Angra Do Heroismo
- Management companies in Armacao De Pera
- Management companies in Coimbra
- Management companies in Comporta
How to tell whether this manager is performing
Occupancy on its own tells you almost nothing – any property fills at a low enough price. Ask monthly, in writing, for revenue per available night rather than occupancy, the share of nights won outside the peak, average length of stay, and the trend in review scores rather than the headline number. A manager who reports those without being chased is telling you something about how the business is run.
You are also allowed to ask for a price on your specific property before you sign anything. A good answer names numbers – a rate for August and a rate for October, an expected number of nights, what the percentage is charged on, what cleaning costs per turnover, and who holds the AL. An answer about passion and peace of mind that arrives at no number at all is the same non-answer you would not accept from a builder.
How to switch managers in Portugal
Changing manager is more involved here than in most US markets, because the licence and the listing can end up in different hands.
- Establish which office holds your contract and who physically attends the property – with multi-region operators the answer often changes even when the brand does not.
- Check the AL position for your municipality specifically. A national process is not an answer about your address.
- Establish who owns the listing. A listing built under the manager’s account takes its reviews with it when you leave.
- Honour the bookings already taken. Guests holding a reservation are not part of the dispute.
- Time it for the low season. Changing hands in July is a decision you make once.
Alternatives to LovelyStay
The honest comparison is not us against LovelyStay; it is the shape of the deal against your situation. Our directory of Portuguese managers lists everyone we could verify, grouped by region, with published rates where a company discloses one.
- If you want the whole job taken off you: compare full-service quotes on scope, not on headline rate. Ours is Full Service 20%.
- If you already have a cleaner you trust: a remote or digital tier is usually the better value. Ours is Partner 10%.
- If you are in one market only: a local operator who knows the council is worth more than national coverage. See our locations directory.
Who this company suits, and who it does not
No manager is right for every property, and a page that says otherwise is selling something.
- It suits you if your property sits inside the markets listed above and you want a manager who already works that council’s rules rather than one learning them on your listing.
- It suits you less if you are outside those markets. Coverage on a map is not the same as somebody twenty minutes away when a boiler fails in August.
- Look elsewhere if you need a specific scope this company does not itemise – most disagreements start as an assumption about what was included.
Compare it with the others
The closest comparison is the other operators working several Portuguese regions: Host Wise, Gestao de Alojamento Local, Alojoeste. The same questions applied to the rest of the directory:
- Houst review
- YourHost review
- Feels Like Home review
- UpperKey review
- Welcome Buddy review
- Home With A View review
Or start from the full Portuguese directory, which groups every operator we verified by region. If you are weighing Portugal against a US market, our management-near-me guide and the service overview cover how we work in both.
Sources and method
Read from LovelyStay’s own website in August 2026 and stated as of that date. Its pages were also scored against a vocabulary taken from the search queries Portuguese owners actually use, to confirm it manages Alojamento Local for third-party owners rather than letting on long leases or listing only its own homes.
Our own rates are stated in full above: Full Service 20%, Partner 10% of rental revenue, plus a one-time $500 onboarding retainer, with no long-term contract. More on how we work is on our management page, and the full Portuguese list is in the directory.
Want to know what your property would earn?
Full Service from 20% or Partner Management 10% of rental revenue, plus a one-time $500 onboarding retainer. Guests pay the cleaning fee, so turnover housekeeping costs you nothing. No hidden fees, no long-term contract.
Book a 15-minute consultationNo obligation. We will tell you if your property is not a fit.
Disclosure: One Fine BnB is a management company and competes with the companies named here. Every figure comes from each company’s own website and is dated August 2026.
Written by
Baris Ergin
Baris Ergin is a co-owner of One Fine BnB, a management company running hundreds of vacation rentals, and one of the three founders of BnB Genius, Inc., along with Chad Ozgur and Kent Morgan. Before short-term rentals he built and exited three tech companies. At BnBGenius he works on the automation itself — the guest messaging, the task dispatch that fires on checkout, and the voice agent that answers the phone when a guest calls and nobody is free to pick up. He built it to give a host with one to five listings the tools a manager with hundreds of properties already has.
Full profile · LinkedIn · X








