By Baris Ergin
In Funchal, eight verified companies offer Airbnb property management and vacation rental management services for third-party owners. Three explicitly name Funchal on their websites, four cover Madeira broadly, and one claims nationwide reach. This guide explores these property managers and rental management options for your short-term rental.
Two firms publish their rates: Off Limits Madeira at 19% of gross booking cost, plus IVA, and Host Wise at 9-19% da receita.
Every rate below was read off each company’s own website in August 2026 and can change without notice. One Fine BnB manages property for owners too, so we compete with the companies on this page – which is exactly why each entry links to the company’s own site and why the coverage claim beside each one is theirs, not ours.
The Funchal Airbnb and short-term rental market
For a property owner in Funchal considering professional Airbnb management, the landscape presents a choice between specialised local support and broader regional coverage. Three companies explicitly name Funchal on their websites, suggesting a keen understanding of the specific Funchal market dynamics, local regulations, and guest expectations within the capital.
This focused approach could translate to more tailored strategies for marketing and guest relations.
Conversely, four companies cover the entire island of Madeira without singling out Funchal, and one claims national coverage. While these firms may offer services, their attention to Funchal’s unique micro-market might be diluted. Owners must weigh whether the potential benefits of a dedicated Funchal Airbnb management service outweigh the broader reach of a Madeira-wide or country-wide provider.
Furthermore, securing the mandatory Alojamento Local registration, which can take up to 60 working days (or 90 in a contention area), is a prerequisite for any short-term letting, regardless of management choice.
| What it is | Where it stands | Source |
|---|---|---|
| Companies that name Funchal on their own site | 3 of the 8 – Homie, Off Limits Madeira, Sofliana | each company’s own coverage page, read August 2026 |
| Companies covering Madeira without naming the town | 4 of the 8 – Gestao de Alojamento Local, GuestReady, Host Wise, LovelyStay | each company’s own coverage page, read August 2026 |
| Companies claiming the whole country | 1 of the 8 – Da Home | each company’s own coverage page, read August 2026 |
| Published management rates | Off Limits Madeira at 19% of the gross booking cost, plus IVA; Host Wise at 9-19% da receita | 2 of 8 operators |
| Licence required for short-term rental | Alojamento Local registration, with an RNAL number issued through the Balcao Unico Eletronico | Turismo de Portugal |
| Time to a registration number | 60 working days, or 90 working days in a contention area | Turismo de Portugal |
| Compulsory civil liability cover | EUR 75,000 minimum, per claim | Portaria 248/2021 and Article 13.o-A of the RJAL |
8 Airbnb management companies compared for Funchal
| Company | Published rate | Coverage, in its own words | What the rate buys | Scale, in its own words |
|---|---|---|---|---|
| One Fine BnB | From 20% (Full Service) or 10% (Partner Management) | Manages for owners internationally | Full Service is hands-off end to end; Partner Management is the remote work where the owner keeps their own local team. Rental revenue only, never guest-paid cleaning or taxes. One-time $500 onboarding retainer | Managing since 2010 |
| Homie | Not published | Names Funchal – Madeira – Funchal, Ponta do Sol, Calheta, Machico, Santa Cruz, Sao Vicente and Porto Moniz | No rate published; owner terms are quoted after contact. | Publishes no figure |
| Off Limits Madeira | 19% of the gross booking cost, plus IVA | Names Funchal – Madeira, with properties in Funchal Old Town, Arco da Calheta and the Calheta area | States it plainly: “Our Complete Package is 19% of the gross booking cost, plus IVA. That’s lower than any other AL Management Company in Portugal.” The rate is real and… | Publishes no figure |
| Sofliana | Not published | Names Funchal – Madeira and Porto Santo, based in Funchal | No number, but an unusual structure stated in words: “Comissao Baseada no Desempenho – Mais Reservas, Mais Retorno”, a performance-based commission, sold as a single… | Publishes no figure |
| Gestao de Alojamento Local | Not published | Covers Madeira – Lisboa, Sintra, Faro, Albufeira and Madeira | No rate on the site; it routes owners to a free simulation instead – “Solicitar Simulacao Gratuita. Sem compromisso.” | States +100 imoveis geridos, +5000 estadias geridas and 10 anos de experiencia. |
| GuestReady | Not published | Covers Madeira – Lisboa, Porto, Albufeira, Aveiro, Braga, Coimbra, Evora, Viana do Castelo, Madeira and the Azores | Confirms the shape without the number: “A GuestReady apresenta uma solucao baseada em comissoes para proprietarios, recolhendo uma comissao pela estadia de cada hospede”… | Operates across 7+ countries in Europe and the Middle East. Acquired BnbLord. |
| Host Wise | 9-19% da receita | Covers Madeira – Porto, Algarve, Douro and Madeira, with properties shown in Matosinhos, Foz and Obidos | Published on its own site as “Pague apenas por resultados: 9-19% da receita” – pay only for results. The band is wide, so the question to ask is what puts a property at… | States 650+ properties, 80% occupancy and a 40% average increase in yield. |
| LovelyStay | Not published | Covers Madeira – Lisbon, Cascais, Sintra, Porto, the Algarve and Madeira | No rate on the site. There is an owner section, so terms are quoted after contact. | States over 1,500 carefully selected rental properties. |
| Da Home | Not published | Claims the whole country – Grande Porto for full service, and platform-only management for “qualquer zona de Portugal” | No rate published; pricing comes after contact. | Publishes no figure |
Rates verified August 2026. “Not published” is a finding in itself: 6 of these 8 companies ask an owner to make contact before they will say what management costs. That is rarer in Portugal than in the American market, where most publish nothing at all.
The 8 Airbnb managers, one by one
Homie
Homie offers Airbnb property management services across Madeira, including Funchal, Ponta do Sol, Calheta, Machico, Santa Cruz, Sao Vicente, and Porto Moniz. The company, which trades as Homie and operates from behomie.com, states its focus is on the administrative, legal, and financial handling of properties. Their fee structure is not published, with owner terms provided only after initial contact.
See our full review of Homie and .
Off Limits Madeira
Off Limits Madeira offers comprehensive Airbnb property management services across Madeira, with a particular focus on Funchal Old Town, Arco da Calheta, and the Calheta area. They highlight their expertise in navigating the legalities of Alojamento Local, including licence applications and essential insurance, rather than solely focusing on marketing.
Their stated fee for their “Complete Package” is 19% of the gross booking cost, plus IVA, which they claim is lower than any other AL Management Company in Portugal, a claim best understood in the context of their full-service offering.
See our full review of Off Limits Madeira and .
Sofliana
Sofliana offers Airbnb property management services across Madeira and Porto Santo, operating from Funchal. They highlight a unique “performance-based commission” structure, marketed as a “pacote premium,” stating “Mais Reservas, Mais Retorno.” The specific fee is not published; owners should inquire directly about how performance is measured and over what timeframe this dynamic commission is calculated.
See our full review of Sofliana and .
Gestao de Alojamento Local
This Airbnb property management company does not explicitly name Funchal, but states its market coverage includes Madeira. With over 10 years of experience, they manage more than 100 properties and over 5000 stays, offering complete Alojamento Local management for third-party owners. Their fee is not published, routing interested owners instead to a free, no-obligation simulation.
See our full review of Gestao de Alojamento Local and .
GuestReady
GuestReady states its market coverage includes Madeira, but does not specifically name Funchal. This company offers Airbnb property management across 7+ countries in Europe and the Middle East, having acquired BnbLord. Their fee structure is based on commissions collected per guest stay, with the specific percentage available upon request.
See our full review of GuestReady and .
Host Wise
Host Wise offers Airbnb property management across Madeira, though they do not specifically name Funchal. In their own words, they operate on a “pay only for results” model with fees ranging from 9-19% da receita, a wide band owners should question to understand pricing. The company states it manages 650+ properties, achieving 80% occupancy and a 40% average increase in yield.
Host Wise also offers a “Rentabilidade Garantida” fixed monthly income option, a different deal to their commission-based property management.
See our full review of Host Wise and .
LovelyStay
LovelyStay operates in Madeira, though it does not specifically name Funchal as a service area. The company states it manages over 1,500 carefully selected rental properties across various Portuguese markets, including Madeira. Their property management fees are not published online; terms are quoted after direct contact with the owner section of their website.
See our full review of LovelyStay and .
Da Home
Da Home offers platform-only Airbnb property management services for “qualquer zona de Portugal,” though they do not specifically name Funchal. They position themselves as a “Boutique do Alojamento Local,” focusing on personalised, premium service rather than volume. Their fee structure is not published, with pricing provided only after initial contact.
See our full review of Da Home and .
What a vacation rental management fee does not cover
These land on the owner whatever the headline rate is, and they are the reason two quotes with the same percentage can produce very different bills.
- The turnover clean. The single largest recurring cost in short-term rental management after the commission itself. Where cleaning is guest-paid the owner does not feel it; where it is billed to the owner, they do.
- Linen and consumables. Folded into the rate by some operators and invoiced by others. Ask which, in writing.
- The civil liability policy. It is compulsory, it is the owner’s to hold, and its proof has to be filed. A manager may arrange it; that does not make it theirs.
- Condominium charges. The monthly condominio charge is the owner’s whatever the management rate is, and it does not stop when the flat is empty.
- Maintenance call-outs. Almost universally at cost, with or without a coordination margin.
- Furnishing and re-furnishing. A vacation rental wears faster than a property on a year’s lease, and no rental management percentage covers replacement.
Alojamento Local decides more than the fee does
A Portuguese property cannot be let to guests short term without an Alojamento Local registration. It is filed electronically through the Balcao Unico Eletronico as a comunicacao previa com prazo, and it produces a number in the Registo Nacional de Alojamento Local. That number, on the document the Balcao Unico issues, is the title to open to the public and to advertise.
- The number is issued where the Camara Municipal does not oppose within 60 working days, or 90 working days in a contention area.
- Booking platforms must require the RNAL number and display it on the listing, so a property without one cannot quietly trade.
- A council may declare a freguesia or a bairro a contention area and refuse new registrations there. The ratio is AL establishments against permanent dwellings in the Census: 10% or above is a contention area, and between 5% and 10% municipal regulations describe a relative one. Which applies to a given street is a question for that council.
- Extracontractual civil liability cover is compulsory, with a minimum of EUR 75,000 per claim under Portaria 248/2021 and Article 13.o-A of the RJAL. Proof is filed through Portal Gov.pt, and absence of valid cover is grounds for cancelling the registration.
- Decreto-Lei 76/2024, in force from 1 November 2024, removed the Mais Habitacao restrictions – the national freeze on new registrations, the CEAL contribution and the five-yearly reauthorisation – and returned control of contention areas to the municipalities.
Three questions worth putting to any manager before signing:
- Who holds the AL registration – you or the manager. It is registered to a named titular da exploracao, and that is the person the council writes to.
- Who carries the civil liability policy, and whether its proof has actually been filed through Portal Gov.pt. An unfiled policy is a cancellation risk sitting in a drawer.
- What happens to bookings already taken if the council changes the rules for your parish mid-contract.
Nothing here is legal advice, and no management company grants a registration. The position of a specific property is a question for its Camara Municipal and for a Portuguese lawyer.
How to choose an Airbnb property manager in Funchal
- Ask what the percentage is charged on. Gross booking value, net of the platform’s cut, or net of cleaning are three different vacation rental management bills from the same headline number.
- Ask whether the rate includes IVA. Several Portuguese operators publish the rate excluding VAT and one publishes it including. Two quotes are not comparable until you know which is which.
- Ask for the exclusions in writing. The gap between an inclusive rate and a cheap one is not the percentage. It is the list of what the percentage does not buy.
- AL Registration Knowledge. Manager must demonstrate thorough understanding of Funchal’s AL registration process, including potential refusal in contention areas and navigating Camara Municipal requirements.
- VAT Transparency. Manager must clearly disclose all fees, including whether VAT is included, to avoid hidden costs often seen in holiday let management.
What we could not verify
6 of the 8 companies above do not publish a management rate anywhere on their own site: Homie, Sofliana, Gestao de Alojamento Local, GuestReady, LovelyStay, Da Home. We have not guessed at them, and a page that quotes a rate for them is quoting something the company itself does not.
Coverage above is each company’s own claim, quoted from its own site. Where a company describes its market as Madeira rather than as Funchal, this page says so instead of implying a local team. Until August 2026 it did not, and companies appeared here that state elsewhere they do not work in this part of Portugal.
Where One Fine BnB fits
We provide Airbnb property management and short-term rental management for owners, and have done since 2010. Two arrangements: Full Service Management from 20%, which is hands-off end to end, and Partner Management at 10% for owners who keep their own local cleaning and maintenance team and want the remote work – listing, pricing, guest communication, bookings across the platforms – handled for them.
The pricing side of that is AI property management in the literal sense: rates are set by a model reading seasonal demand, local events and comparable listings, not by a person updating a calendar once a month.
The percentage is charged on rental revenue only. Not on guest-paid cleaning fees, not on lodging or sales taxes, not on damage deposits. Guests pay the cleaning fee, so it costs the owner nothing. There is a one-time $500 onboarding retainer covering setup, photography and listing build, and no long-term contract.
On the Funchal question specifically: we do not hold or grant an Alojamento Local registration, and neither does anyone else on this page. It is registered to a named holder, and that holder is the person the council writes to.
Want to know what your property would earn?
Full Service from 20% or Partner Management 10% of rental revenue, plus a one-time $500 onboarding retainer. Guests pay the cleaning fee, so turnover housekeeping costs you nothing. No hidden fees, no long-term contract.
Book a 15-minute consultationNo obligation. We will tell you if your property is not a fit.
Where to go next
- Airbnb management companies across Madeira – every company we verified in the region, and every town we cover
- Every Portuguese management company we have verified – the full directory, by region
- Management companies in Calheta – the same comparison for Calheta
- Management companies in Machico – the same comparison for Machico
- Management companies in Ponta do Sol – the same comparison for Ponta do Sol
Written by
Baris Ergin
Baris Ergin is a co-owner of One Fine BnB, a management company running hundreds of vacation rentals, and one of the three founders of BnB Genius, Inc., along with Chad Ozgur and Kent Morgan. Before short-term rentals he built and exited three tech companies. At BnBGenius he works on the automation itself — the guest messaging, the task dispatch that fires on checkout, and the voice agent that answers the phone when a guest calls and nobody is free to pick up. He built it to give a host with one to five listings the tools a manager with hundreds of properties already has.
Full profile · LinkedIn · X
